Overview
About me
I study how organisations respond to sustainability challenges and how they can transform through innovation, technology and strategic change. My research appears in leading journals in strategy, organisation and business management, and I work with partners in different sectors on responsible business, digital transformation and sustainable consumption.
I am an experienced supervisor of doctoral researchers and I enjoy working with students who want to explore new ways of creating value that are both competitive and responsible.
Research focus
Research interests
My main research interests include:
- Business transformation
- Innovation and technology
- Sustainability, CSR and ESG
- Strategic management
- Sustainable consumption
- Consumer behaviour
I combine social, economic and technological perspectives to examine how businesses design and implement sustainable strategies and how consumers and other stakeholders influence responsible practice.
Doctoral supervision
PhD supervision
I supervise doctoral research across a range of topics in business transformation, innovation, sustainability and consumer behaviour. I am particularly interested in projects that explore:
- Digital and organisational transformation for sustainability
- Innovation, technology adoption and business model change
- Sustainable supply chains and circular economy practices
- Responsible consumption and consumer responses to environmental issues
Examples of completed and ongoing PhD projects I have supervised include:
-
Enterprise resource planning in higher education
-
Talent management in small and medium sized enterprises
-
Green competitiveness in manufacturing supply chains
-
Co innovation in bioplastics packaging
-
Digital twin models for smart farming
If you are interested in doctoral study in these areas, you are welcome to apply via the NTU website.
Academic career
Career and roles
Before joining Nottingham Trent University, I held academic posts at Coventry University and Anglia Ruskin University, teaching and supervising across strategy and management, international business and business analytics.
At Nottingham Business School I combine research, teaching and leadership responsibilities, including research coordination within the Department of Management.
Selected recognition
Faculty Excellence in Research Award, Nottingham Business School, 2021.
Professional service
Editorial and professional activities
- Associate Editor for the International Journal of Management Reviews.
- Associate Editor for the Journal of Marketing for Higher Education.
- Managing Guest Editor for Resources, Conservation and Recycling.
- External examiner for business and management programmes at UK and international universities.
- Track chair for the Sustainable and Responsible Business special interest group at the British Academy of Management.
- Senior Fellow of the Higher Education Academy.
- Member of the BAM Peer Review College and mentor at the BAM Doctoral Symposium.
- Member of the Association of British Chinese Professors.
Recent work
Selected publications
-
Driving eco friendly product purchases through social media: how peer influence works
-
Towards integrative multi stakeholder responsibility for net zero in e waste
-
Unpacking digital transformation: key enablers, transition stages and digital archetypes
-
From vineyard to table: uncovering wine quality for sales management through machine learning
-
Thinking fast and slow: impulse buying in luxury fashion outlets
-
Consumers' role in addressing plastic pollution
A fuller list of my publications is available on my Google Scholar profile and my NTU staff page.
Contact
Get in touch
For enquiries about doctoral supervision, research collaboration or speaking engagements, please use the details below.
- Email: dongmei.cao@ntu.ac.uk
- Nottingham Business School, Nottingham Trent University, United Kingdom